VO5 Extreme Style
Established in 1955, VO5 was originally a conditioner created for Hollywood’s leading ladies to offset the harsh conditions of movie sound stages. The name VO5 comes from the 5 Vitamin Oils that are included in every product and are essential for healthy, beautiful hair. Today, the brand’s men’s range, VO5 Extreme Style, is now the UK’s No.1 most used men’s styling brand. Its success is down to numerous factors, including high-performing products, salon-led innovation and some creative advertising. VO5 Extreme Style’s products range from a Matt Gel – which was the first innovation to be launched in the UK – to their most recent innovation, the brand’s first men’s shampoo and conditioner range.