No. 7 Men
No. 7 is a skincare and cosmetics brand developed and sold by UK high-street retailer Boots. Having been established in 1849, Boots decided to introduce an own-brand range of products in 1935 which was to be developed and launched by the store. That own brand was No. 7. What was initially only eleven products grew in 2007, mainly thanks to research which found No. 7’s Protect and Perfect anti-ageing beauty serum had smoothening properties. Boots responded to the extra demand by expanding the range to incorporate body products, foundation, creams and men’s skincare. Now Boots No. 7 Men offers a range of market-leading anti-ageing products, as well as body washes, skin care lotions and shaving products.